Sales boost from new business in Japan
17th April 2018
In the last 2 months we have exported 20 containers of crisps to Japan, exceeding our target and shipping out 1.1 million packets since the start of 2018.
Over the last 12 months we have sent a total of 2.5 million packets to Asia with new distribution across emerging markets such as Taiwan, Thailand and South Korea on top of existing markets which include China, Singapore and Hong Kong.
Last year we took home the Scottish Food & Drink Excellence Awards prize for Export Business of the Year as well as the Herald Scottish Family Business Award for International Growth.
These were great accolades and a strong indication of the progress our company has made in international sales since Managing Director George Taylor’s son, James Taylor, joined our family business in 2016.
James Taylor, Commercial Director, commented on the recent boost in sales, “Asia has proved to be a key market for our export sales and although China was historically our biggest market outside of the United Kingdom we are delighted that Japan has now taken first place and appears to be going from strength to strength.”
“Our gentle cooking method produces a unique, dry texture of crisp and this combined with our strong flavours seems to be particularly suited to the Asian palate”.
These encouraging sales figures demonstrate the impressive developments we have been making in our efforts to become a worldwide brand.
Our attendance at recent international trade shows including ISM in Cologne and the Sandwich & Snack Show in Paris further emphasise our desire to drive the brand overseas.
Our Scottish crisps are currently sold to 28 countries worldwide, with the most recent additions to our exporting repertoire being Afghanistan & Pakistan.