Mackie's Crisps launch on Ocado
29th November 2017
We are delighted to be launching our Scottish potato crisps with the online supermarket, Ocado.
As of today, 6 flavours of our 150g sharing packs, including classics such as Sea Salt and Mature Cheddar & Onion as well as Scottish specialities Haggis & Cracked Black Pepper and Flamegrilled Aberdeen Angus, will be available to the 600,000 active Ocado customers in the UK.
Ocado is the largest online only supermarket in the UK, and continues to grow as consumers seek to address their shopping needs out with conventional bricks and mortar stores.
They are constantly strengthening this position by offering customers unique products which helps differentiate them from other online competitors.
This new listing for us follows on from a successful couple of days at the Showcasing Scotland event at Gleneagles in October of this year. Organised by Scotland Food & Drink and Scottish Development International, this event brings together Scottish food & drink suppliers and key buyers from all around the world to help build relationships and drive sales.
Commercial Director of Mackie’s at Taypack, James Taylor, represented us at the event and was delighted to come away with the prospect of this exciting bit of new business:
‘The online grocery channel is a key platform and it’s something we’re looking forward to growing our business with. This partnership demonstrates the developments our brand is making in growing both internationally and in the UK. This listing will enhance our awareness South of the border and help to satisfy the demand for Mackie’s products that is currently present out with our heartland of Scotland.’
Natasha Metcalf, Regional Trading Manager at Ocado, also commented on the new product launch, ‘We are continually working hard to expand our product offering and improve our proposition to our customers; Mackie’s Scottish potato crisps tick all the boxes for quality, taste and regional products with provenance. We know this brand will be enjoyed by Ocado customers in England and Wales and are excited to be the company at the forefront of bringing their products South of the border.’