Mackie's goes to Abertay University
26th October 2017
On Wednesday this week one of our team was invited to do a guest lecture at Abertay University.
Harriet, who looks after the Marketing at Mackie’s Crisps went along to speak to first years at Abertay Uni who were on the Introduction to Marketing course.
She gave them an insight into our overall marketing strategy as well as the differences between our marketing in the UK vs. what we do in some of our main export countries such as China, Canada or the USA.
It was great to hear the students suggestions for new products and get their opinion on our sweet Chinese crisps which are flavoured with strawberry & salted caramel.
Thanks to Abertay University for having us along!