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Mackie's launches new toffee popcorn


30th June 2017

From today our brand new toffee coated popcorn will be launching exclusively into Scottish Sainsbury's stores!

We have recently introduced a new flavour to our popcorn portfolio - alongside sweet we are also adding a toffee coated popcorn to our range, which currently includes Sweet & Salted and Lightly Sea Salted popcorn.

Already renowned for our premium Scottish potato crisps we diversified into the popcorn market in January last year.

We launched the exciting new toffee popcorn at the Royal Highland Show last week. This allowed show goers and Mackie’s fans a first chance to pick up the latest extension to our popcorn family. Feedback was extremely positive and we sold out of it before the show ended on the Sunday.

The new 200g sharing pack will be launching exclusively with Sainsbury’s, going in to all of their supermarket stores in Scotland from today.

James Taylor, Commercial Director for Mackie’s at Taypack, commented on the new listing saying: “We are delighted to be launching our new toffee popcorn into Sainsbury’s stores, the popcorn market continues to enhance its popularity within the snacking sector and has grown in Scotland at 14.1% in the past year , we’re sure this toffee flavour will be a big hit with our fans.”

Geraldine Bruce, Scottish Regional Buyer for Sainsbury’s Supermarkets Ltd added: ‘We’re pleased to be first to market in supporting exciting new products across the Mackie’s range, delivering distinctiveness is key to our consumers and this new premium popcorn offer does exactly that.”

If you pick up one of the new packs in store, be sure to let us know what you think either via the website or on our Facebook & Twitter pages!

 

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