New Sweet Flavoured Crisps!
17th May 2017
We’re bringing something slightly unusual to the Chinese market in the form of sweet flavoured crisps…
Our two newest products are Strawberry and Salted Caramel flavoured potato crisps.
They are launching at the SIAL China Trade Show this week, which is the 4th biggest food show in the world and will see around 80,000 visitors over the 3 days.
The flavours came about as a request from our Chinese agent who noticed a gap in the market and a demand from the Chinese consumer for a sweet flavoured potato crisp.
Although we currently export to around 23 countries worldwide, China is our largest export market with an average of 4 containers of Our Crisps being shipped to Shanghai every month.
These brand-new flavours come on the back of lots of exciting export development for us, for which they have received lots of recognition – we were shortlisted for Small Exporter of the Year at the HSBC Scottish Export Awards this year, and have got our fingers crossed for the Scotland Food & Drink Excellence Awards later this week where we are up for Export Business of the Year!
They are going to be sold exclusively in China, with no current plans to be sold in the UK just yet.