Mackie's Crisps grow UK market with Asda

Last updated: 9.37am, Friday 9th May 2014 by

We are delighted to announce a major extension of our listing with Asda to an additional 104 stores in England, Wales and Northern Ireland, as well as six new product listings in Asda’s Scottish stores! The new deal will also see the launch of our Haggis & Cracked Black Pepper Crisps in some of Asda's England, Wales and NI.

Mackie’s Crisps were launched nationally by Asda last year, extending our reach to a total of 122 Asda stores nationwide. We are extending distribution further from this Sunday 11th May, with three of our core lines being stocked by over 200 Asda stores throughout the UK. The deal will also see another four of our lines ranged in around 40 stores outside Scotland for the first time. Perhaps most exciting of all - our expanded distribution with Asda will include the launch of our iconic Haggis & Cracked Black Pepper flavOur Crisps in England, Wales and Northern Ireland. The staple Scottish flavour, which has proven tremendously successful in both Scotland and overseas markets, will be stocked by a total of 226 Asda stores in its first ever UK-wide listing. Scottish Asda stores will also be stocking some new varieties of Mackie’s Crisps. Our four new Ridge Cut crisp lines, as well as our two multi-packs, will launch in 44 Scottish Asda stores. In larger format Scottish stores we're being given a full bay for display of Our Crisps, by means of highlighting Asda’s considerable Scottish offering in the crisps aisle. Please note: the new store listings have not yet been added on our 'Where to Buy' store locator. They'll be added very soon so please stay tuned!

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